Kate on an engagement at Dulwich Picture Gallery in London wearing an Orla Kiely dress, and right, the app will tell shoppers where they can buy the dress for themselves.
Hello Friends!
Have you ever wanted to emulate the Duchess of Cambridge's style? Well, now there's an app for that. Former actress Helen Barclay has given up a career under the stage lights to create the world's first mobile app that helps savvy shoppers create the Kate look.
Admitting that she is 'absolutely obsessed' with Kate's iconic style, fashion fanatic Helen spotted a gap in the digital market while browsing the high street.
Stealing her style: Helen Barclay (wearing the same Next scarf the Duchess of Cambridge wore last week for the Olympics) created the Kate app after realizing there was no digital programme to help fans dress like the duchess.
Realizing that there was no existing app to help fans of the Duchess copy her sartorial magic, Helen developed her own programme to track and locate Kate's fashion finds.
Now, having sold thousands of the 69p app, Helen has given up her dreams of stage and screen to devote herself full-time to following Kate's clothing choices and keeping her users updated 24/7.
Helen, 28, said: 'I love what I do now - I'm absolutely obsessed with Kate's style. Before I made the app, I kept seeing her in magazines and in newspapers and everywhere she popped up she always looked immaculate and dressed appropriately to the occasion.
The app lists stores that Kate frequents and features categorized items so that shoppers can search by item, and also allows to search outfits based on season.
I model my own style on Kate's, especially more so now, and I love her jean and jacket combos matched with little chiffon shirts which is the kind of thing I wear all the time.
'I think more and more people are modelling themselves on Kate's style, especially now that she's become a fashion icon.'
Helen, from Sutton Coldfield, Birmingham, graduated from Hull University with a degree in theatre studies in 2005 and began working in TV commercials and on the stage.
But last year she decided to take a break from acting and came upon her idea for Kate's Style List, a handy pocket guide to imitating Kate's dress sense.
Users of the app can click through to Kate's favourite designers, compile lists of their own favourite outfits, search by accessories and can even see where to find her most sought-after high street items - such as the £5 scarf from Next she wore during the Olympics.
Helen said: 'I'd sort of promised myself that I would give acting a go until I was 30 and then take a step back and decide whether I wanted to carry on.
'But when I took a break over Christmas last year I suddenly had the idea for the app while I was out shopping and I've not looked back.
Appy days: The app details all the outfits Kate has worn since her marriage to William last April
'A couple of friends helped me to develop it and did all the coding. Every day you can log on and read the latest news story about Kate, what she's been wearing and where to get it.
'I spend a lot of my time trawling fashion websites and looking at the designers' shows online so I can identify her pieces. I also follow a lot of fashion writers on Twitter so I know what Kate will be wearing when she next appears.
'I've managed to develop a real eye for it now as Kate does recycle things and wear them again and again. The great thing about her style is that she mixes high street with designer so you can find a lot of the things she wears in shops like Reiss and Zara, which is wear I buy most of my clothes.'
Helen said the app has been especially popular with Americans who cannot get enough of the former Miss Middleton.
Helen said: 'I'm not sure how many people have downloaded it but it's well into the thousands. Kate is always so elegant and so well dressed that people never get bored of her classic style.'
Culled from The Daily Mail UK.
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Simply Cheska...
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