The Becks effect: 46.4 per cent of British women said their men are pampering themselves pretty much on a daily basis with their beauty products to look like David Beckham...
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Every woman wants to be with him and every man wants to be him.And it seems that men are now so desperate to emulate David Beckham's groomed look that they are even resorting to stealing their partner's beauty products to do so.
Britain’s metrosexual males are using £234 worth of their girlfriends’ and wives’ designer skin-care products every year in a bid to be like Becks.
Nearly half of British women revealed that the man in their life is sneakily using their beauty products on a weekly basis – and they estimated that it costs them £19.50 a month on average.
In the past few years famous metrosexual men like David have changed perceptions on male grooming and now it’s much more acceptable for men to cleanse, tone and moisturize.
But in the new survey, 46.4 per cent of British women said their men are pampering themselves pretty much on a daily basis with their beauty products.
Every woman wants to be with him and every man wants to be him.And it seems that men are now so desperate to emulate David Beckham's groomed look that they are even resorting to stealing their partner's beauty products to do so.
Britain’s metrosexual males are using £234 worth of their girlfriends’ and wives’ designer skin-care products every year in a bid to be like Becks.
Nearly half of British women revealed that the man in their life is sneakily using their beauty products on a weekly basis – and they estimated that it costs them £19.50 a month on average.
In the past few years famous metrosexual men like David have changed perceptions on male grooming and now it’s much more acceptable for men to cleanse, tone and moisturize.
But in the new survey, 46.4 per cent of British women said their men are pampering themselves pretty much on a daily basis with their beauty products.