Another Legend In The Making? Grandson of Muhammed Alli( His Spitting Image).

Float like a butterfly: Muhammad Ali is the new star of Louis Vuitton's Core Values ad campaign

Hello Friends!

With a face full of determination and boxing gloves in place, Muhammad Ali's grandson looks remarkably familiar.

C.J., the four-year-old son of the world champion boxer's daughter Laila Ali, has starred alongside his grandfather in Louis Vuitton's new Core Values campaign.

Photographed by Annie Leibovitz, Muhammad Ali has been named as the new face of the campaign and had his mini-me join him in the shoot.

The tagline reads: 'Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.'
The pair were photographed at the sporting legend's home in the U.S.

The little boy is obviously taking after his grandfather, whose fighting motto was 'float like a butterfly and sting like a bee' due to his almost balletic grace in the ring.

Last year's Core Values campaign star was Angelina Jolie who was photographed in Cambodia - the country from which she adopted her son Maddox after filming Lara Croft Tomb Raider 12 years ago.

 Leading men: Brad Pitt has recently been announced as the first male face of Chanel No. 5

Ali also follows in the footsteps of other previous campaign stars including U2 frontman Bono and wife Ali Hewson, Rolling Stone's guitarist Keith Richards and Sofia and Francis Ford Coppola.

Yves Carcelle, Chairman and CEO of Louis Vuitton says: 'Muhammad Ali is the epitome of an outstanding personality - a true living legend in boxing and far beyond.

'We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.'

2012 has certainly been the year for fashion labels choosing rugged male stars to front campaigns usually the preserve of glamorous women.

Brad Pitt has recently been announced as the first male face of Chanel No. 5 and Ewan McGregor is heading up Belstaff's new female-centric incarnation.
Even the glossies are getting in on the act with Elle UK choosing David Beckham to cover its July issue.
Ali, however, is in an altogether different league.

Culled from The Daily Mail UK.

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Simply Cheska...